Let me help bring your vision to life and ensure an event unique to you.

At Celebrate South, I understand that every event is a reflection of our clients' unique visions and personal stories.

About Annabel Roy

Celebrate South is all about bringing energy, heart, and flair to the moments that matter — from stunning ceremonies to standout events across the South Island.

Hi, I’m Annabel Roy — celebrant, promotions whiz, and your go-to gal for crafting memorable moments that hit just the right note. I help individuals, organisations, and communities shine through meaningful ceremonies, smart event promotion, and a good dose of Southern charm.

Born and raised in the south, I’ve travelled far and wide, but Dunedin is home — and the landscapes of the lower South Island will always hold my heart. From mountaintops to town halls, lakesides to local shows, I work with individuals, families, councils and communities to make sure their moments are honoured and their messages are heard.

With over 100 ceremonies under my belt and years of experience in marketing and community engagement, I know how to bring both meaning and momentum to your moment — and I always come prepared (with backup batteries, a spare pen, and a sense of humour).

Whether I’m standing at the front of a wedding, acting as MC at a local event, or spreading the word about your next big thing, I bring a fresh, relaxed style and a deep love for connecting people with experiences worth remembering.

From weddings and memorials to shows, launches, and community celebrations, I’m here to support your vision — not take over. Think of me as your co-pilot: organised, approachable, and ready to jump in where needed.

My style?
✓ Professional but never stuffy
✓ Relaxed but razor-sharp on the details
✓ A little bit sentimental, a little bit sparkly — and always authentic

Based in beautiful Dunedin but happily travelling across the South, I love working with good people doing great things.

Sound like a fit? Let’s create something unforgettable.

I’ve worked all types of events ranging from intimate weddings to large muddy music festivals.

Catching Your Spark

Where ideas take shape

Every great event starts with a spark - and this is where I catch yours.

I kick things off with a fun, collaborative consultation to get to know your style, dreams, and budget. Then I dive into the exciting stuff: branding, look, and themes that fit your vibe. This stage is all about possibility - gathering ideas, setting the tone, and sketching out the big picture marketing with a clear timeline for promotions and advertisements that builds anticipation for what’s to come.


Client Consultation & Briefing



Theme & Concept Development


Initial Budget Planning

Development & Strategy

Turning plans into action

Now it’s time to bring your vision to life, piece by piece!

I’ll lock in the dates and places for promotions and marketing, negotiate contracts with marketing and advertising platforms, to fit with your budget, and weave all the moving parts into a master plan. Every detail of promoting your event is meticulously reviewed so nothing gets overlooked. This phase is where creativity meets strategy - transforming your ideas into a beautifully coordinated promotion plan that’s ready to wow. Everything’s lined up and ready to roll...the countdown is officially on!



Design & Styling Direction


Promotion Scheduling & Marketing


Run Sheet & Documentation

Day of Event

Showtime!

This is it - the big moment has finally arrived and the excitement is palpable!

I’ll be behind the scenes ramping up the excitement with ‘Day of’ promos keeping your event-goers up to date with what’s happening when and where. For weddings, l’ll make sure everyone’s relaxed and knows where to stand so there’s no confusion. I handle the chaos so you don’t have to. You get to relax, soak it all in, and be fully present while I make sure every detail lands exactly as planned. It’s showtime - and your event is about to shine.


On-Site Promotions & Marketing


Run Sheet/Timeline Management


Guest Experience Oversight



Ready to bring your vision to life?

Feel free to contact me via email or fill out our contact form to discuss the details for your upcoming event. I’m excited to work with you and turn your ideas into an exceptional experience!

  • Annabel brings incredible energy and expertise to every project! We’ve engaged her for a range of work including strategic marketing, event planning, project management, copywriting, and proofreading — all delivered with precision, positivity, and professionalism. Her attention to detail and ability to hit tight deadlines is outstanding. We love working with her!

    Kiriana Glasson, Director, Glue Creative

  • Annabel played a pivotal role in the success of the 2025 UIM World Jet Sprints event, delivering record ticket sales through her work in promotions, social media management, sponsorship recruitment, and consistent, professional communications across all platforms. Her expertise, dedication, and results-driven approach made a measurable impact—highly recommend!

    Andrew Craig, President, Southern Jet Sprints Club Inc

  • She's bloody amazing! Annabel's been promoting and managing Wheels at Wanaka media since 2018 i.e. from scratch! From communicating a bare concept, finding our niche and capitalising on that passion, takes skills. We grew Wheels at Wanaka from a bunch of blokes in a paddock frothing over old tractors, into a major international destination event - the biggest show on wheels in Australasia. We unfolded a beast, rode it and carefully wrapped it up in a bow, going out with a bang of 65,000 attendees. To say she smashed it, is an understatement. Thanks Annabel for telling the unique story of and celebrating our everyday south island heroes. You're a legend.

    Colleen Nisbet, Event Manager, Wheels at Wanaka

  • Having Annabel has been pivotal in the success of Bayleys Tussock Country - NZ's Country Music Festival. Her skillset in event planning and marketing are second to none. Combine that with an ability to see the vision of others, a willingness to role up the sleeves to achieve it, all with superb people skills make Annabel a vital member of our team.

    Jeff Rea, Chairperson, NZ Country Music Festival Trust