Turning visions into unforgettable experiences.
Memorable moments, epic promotions, heartfelt ceremonies, and South Island magic.
From event marketing and promotional support to celebrancy services for weddings and memorials, I bring energy, creativity, and local flair to help your event shine.
Whether you're organising a wedding, launching a community event, or hosting a special gathering, I’m here to amplify the experience for you.
I’m all about stress-free support and standout touches that leave a lasting impression.
What unforgettable moment can I help you celebrate?
Marketing | Weddings | Events | Festivals |
Marketing | Weddings | Events | Festivals |
I'm Annabel, the driving force behind Celebrate South.
As a marketing expert, event organiser, and wedding celebrant, I’m passionate about curating unforgettable experiences in the South Island’s vibrant landscape. We’re truly spoilt for choice with the deep south’s stunning vistas offering event spaces that make the perfect backdrop for all types of memories.
Let me work with you to bring your dream event to life.
I help turn moments into memories across New Zealand’s stunning South Island.
Event Promotions
Strategic Marketing
Event Operations
Weddings & Private Events
Let’s bring your dream event to life!
“Annabel, you set the tone and led by example at our wedding. You ensured it flowed like clockwork whilst retaining a relaxed and unhurried vibe. Your mix of genuine interest in capturing the essence of our unique situation, providing a bespoke ceremony and ensuring there was bucketloads of laughter made it the best day ever. Thank you so much”
— Joan & Paul, 2023
“Working with Annabel to create our perfect ceremony was an enjoyable experience, with no stress what-so-ever! The ceremony itself was easy and relaxed (even though we were both really nervous!) and very well tailored to us. The background research Annabel did was great to hear during ceremony and a lovely surprise. Lots of guests thought she did a marvellous job and wanted her details. Enough said!”
— Colin & Karen, 2017
Event Planning & Promotions
Promoting and supporting meaningful events takes careful communication, thoughtful presentation, and a keen sense of timing. I specialise in providing marketing, promotional, and celebrant services that complement your event — whether you're hosting a wedding, memorial, festival, community celebration, or corporate gathering.
From crafting engaging messaging to delivering heartfelt ceremonies, I bring professionalism, creativity, and local insight to help make your event memorable. My role is to enhance what you've planned — not take over — ensuring your efforts reach the right people and leave a lasting impression.
With my support, you can focus on the event itself, knowing the words, promotions, and presentation are in good hands.
Moments I’ve Helped Shape:
Wheels at Wanaka
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Every second Easter, thousands of tractors, cars, trucks, and massive earthmovers roll into Wanaka - along with the passionate fans who love them. It’s my job to help make that happen!
Since the inaugural Wheels at Wanaka event in 2019, I’ve proudly led the charge as Promotions and Media Manager, driving nationwide awareness through strategic marketing, media engagement, and targeted campaigns. Alongside promotions, I also manage event coordination, overseeing the logistics, planning, and behind-the-scenes operations that power this large-scale vintage machinery and vehicle festival.
Wheels at Wanaka is a high-octane celebration of all things on wheels—steam engines, farming heritage, classic cars, bikes, trucks, earthmovers, and more. Spanning over 50 acres, it features crowd favourites like tractor pulling, Enduro-X competitions, live parades, and a non-stop schedule of action that keeps the energy buzzing all weekend long.
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Every year in April:
Tussock Country Music Festival
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Each May, I head to Gore for a full month of hands-on festival coordination for the Tussock Country Music Festival that runs for 10 days over the end of May into June.
Since 2021, I’ve been heavily involved in managing festival promotions, overseeing media campaigns, writing grant applications, and recruiting and coordinating a team of dedicated volunteers.
With over 70 events packed into ten days, it’s a high-energy, multi-layered operation and, when the work’s done, you’ll still find me toe-tapping my way through as many performances as I can squeeze in.
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Every year in May:
Tussock Country Ute Muster
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An event within an event! The Tussock Country Ute Muster happens on the 3rd day of the Country Music Festival and is a chance to show off the ute, the dog, and the mullet.
In amongst my event management role for the Tussock Country Music Festival I also organise this off-shoot event. It gives those attending a chance to show off their utes and involves 12 categories of prizes, plus a street convoy.
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On the 3rd day of the Tussock Country Music Festival:
Wanaka A&P Show
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The Wānaka A&P Show brings two days of rural celebration to the Upper Clutha. Set against Lake Wānaka, it showcases livestock, competitions, live entertainment, and over 500 stalls. With family favourites, innovation, and community spirit, it’s a vibrant highlight of New Zealand’s agricultural calendar for all ages to enjoy. My roles as marketing and media manager includes partnerships, promotions and communications galore.
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Every year in March:
UIM World Jetsprint Championship
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Working with the Southern Jetsprint Club, I've been fortunate enough to be at the helm of corporate sponsorship and promotions for the UIM World Jetsprint Championship,
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Every year in January:
NZ Elite Motorsport Academy
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The Elite MotorSport Academy is New Zealand’s top-tier development program for up-and-coming motorsport stars—and I’m lucky enough to be part of it!
Each year, a talented group of young competitors from across the motorsport world kicks off their 12-month journey with an intensive week-long camp in Dunedin.
I get to jump in and share some of the hard-earned lessons I’ve learned about sponsorship and storytelling with these seriously inspiring athletes.
It’s fast-paced, full-on, and always one of the highlights of my year!
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Celebrant South
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Choosing a celebrant is a big deal—but it doesn’t have to be stressful! I'm in my early forties, a little younger than your average celebrant, which means I bring fresh energy, a modern vibe, and over 100 unforgettable ceremonies' worth of experience.
I'm approachable, organised, and not shy about taking the reins when needed. Whether it’s a wedding, funeral, or memorial, I work closely with you to create a ceremony that’s heartfelt, meaningful, and totally you.
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Find out more here:
Nichol’s Group
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I have a passion for gardening and pets, so taking care of the social media and marketing campaigns for Nichol’s Garden Centres and Pet Centres in Cromwell, Dunedin and Invercargill is a privilege.
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Captured Moments
I’ve worked all types of events ranging from intimate weddings to large muddy music festivals.
Catching Your Spark
Where ideas take shape
Every great event starts with a spark - and this is where I catch yours.
I kick things off with a fun, collaborative consultation to get to know your style, dreams, and budget. Then I dive into the exciting stuff: branding, look, and themes that fit your vibe. This stage is all about possibility - gathering ideas, setting the tone, and sketching out the big picture marketing with a clear timeline for promotions and advertisements that builds anticipation for what’s to come.
Client Consultation & Briefing
Theme & Concept Development
Initial Budget Planning
Development & Strategy
Turning plans into action
Now it’s time to bring your vision to life, piece by piece!
I’ll lock in the dates and places for promotions and marketing, negotiate contracts with marketing and advertising platforms, to fit with your budget, and weave all the moving parts into a master plan. Every detail of promoting your event is meticulously reviewed so nothing gets overlooked. This phase is where creativity meets strategy - transforming your ideas into a beautifully coordinated promotion plan that’s ready to wow. Everything’s lined up and ready to roll...the countdown is officially on!
Design & Styling Direction
Promotion Scheduling & Marketing
Run Sheet & Documentation
Day of Event
Showtime!
This is it - the big moment has finally arrived and the excitement is palpable!
I’ll be behind the scenes ramping up the excitement with ‘Day of’ promos keeping your event-goers up to date with what’s happening when and where. For weddings, l’ll make sure everyone’s relaxed and knows where to stand so there’s no confusion. I handle the chaos so you don’t have to. You get to relax, soak it all in, and be fully present while I make sure every detail lands exactly as planned. It’s showtime - and your event is about to shine.
On-Site Promotions & Marketing
Run Sheet/Timeline Management
Guest Experience Oversight
What I do. Not limited to…
Weddings & Private Events
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Event Promotions
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Strategic Marketing
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Event Operations
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Interested to learn more?
Ready to bring your vision to life?
Feel free to contact me via email or fill out the form to discuss the details for your upcoming event. I’m excited to work with you and turn your ideas into an exceptional experience!
Marketing & Promotions
Event Organisation
Operations
Social Content
Media Management
Partnerships & Grants
Media Spokesperson